There is nothing more irritating for me about v7 than logging in, seeing 5 or 6 "feedback" messages, clicking excitedly (I always get excited when I receive any
sort of feedback) only to learn that they are all birthday reminders.
Birthday reminders? Yep, so I can conveniently purchase them a Cake badge or something like that.
Birthday reminders are not "feedback". They never have been. It's not something that one deviant is giving me or doing on my behalf (i.e. +watch, +fave, etc). It's pretty dumb if you ask me. I watch people for their art (or other reasons), not because I want to buy them something.
This is yet another step dA has taken towards becoming a knockoff of MySpace. And I thought the "moods" were bad when they came out in v5. Personally I don't like this sort of direction. It makes the whole dA experience feel more shallow. I know this site played a huge part in me figuring out that I wanted to become an illustrator to begin with, but it just feels now that this site is more concerned with its image (hence the yearly makeovers that add more headaches than functionality) than it is with promoting artistic progression and development.
And really, the birthday reminders are a small part of the issue. There may or may not be some switch I can turn off in the Settings so I don't see them, but that's not really the point. Why do all these bells and whistles have to be "opt out"? It's just a hassle, the way I see it.
Anyway, that's all I have to say there.
Stay classy, folks.